(Reuters) – Nvidia (NASDAQ:) and Jeff Bezos-backed Perplexity AI said on Thursday it plans to introduce ads on its artificial intelligence-powered search platform in the fourth quarter.
Last month, the AI startup launched a publisher program with an initial group of partners including TIME, Der Spiegel and Fortune, in which it plans to share revenue from interactions that reference a publisher’s content.
Since ChatGPT first launched in November 2022, major search engines have been trying to integrate AI into web search, and analysts see AI-assisted search as a threat to Google’s (NASDAQ:) dominant position in the industry since the AI boom . started.
Microsoft (NASDAQ:) adopted OpenAI technology for its Bing search engine through its early investment, while Google rolled out AI-based summaries to the broader public at its developer conference in May.
In April, Perplexity AI raised $62.7 million from existing investors such as Nvidia, and new investors including Garry Tan, CEO of Y Combinator, and Brad Gerstner, founder and CEO of Altimeter Capital.
The fundraising round valued the company at more than $1 billion, doubling its valuation from three months earlier.
