McDonald’s Partners With Ethereum NFT Series Doodles To Launch “GM Spread Joy” Event

McDonald’s announced a brand partnership with the Ethereum NFT series Doodles to launch an event called “GM Spread Joy.” Starting on November 18, this partnership will deliver Doodles’ unique, vivid rainbow-themed drawings to McCafé coffee cups all throughout the United States. Consumers of any McCafé hot drink will be able to access unique digital rewards via the McDonald’s app, comprising collecting digital objects and especially chosen animated content. Following the news, trading activity for Doodles NFTs soared, with a startling 500% spike in volume and a 33% rise in the floor price of the collecting within only 24 hours.