(Reuters) -Apple Inc has renewed talks with OpenAI about using the startup’s generative AI technology to power some new features coming to the iPhone later this year, Bloomberg News reported on Friday.
The companies have begun discussing the terms of a potential deal and how OpenAI features would be integrated into Apple’s next iPhone operating system, iOS 18, the report said, citing people familiar with the matter.
Apple (NASDAQ:) and OpenAI did not immediately respond to Reuters requests for comment.
Bloomberg reported last month that Apple was in talks to license Google’s Gemini chatbot for new iPhone features.
Apple has not yet made a final decision on which partners it will use and could reach an agreement with both OpenAI and Alphabet (NASDAQ:) Inc’s Google or choose another provider entirely, the Bloomberg report said.
Apple has been slower to roll out generative AI, which can generate human-like responses to written directions, than rivals like Microsoft (NASDAQ:) and Google, which are weaving them into products.
Apple CEO Tim Cook said in February that the company was investing “significantly” in generative AI and would reveal more about its plans to adopt the technology later this year.
