By Foo Yun Chee
BRUSSELS (Reuters) – Apple (NASDAQ:) will delay the launch of three new artificial intelligence features because landmark European Union tech rules require it to ensure competing products and services can function with its devices, the U.S. technology group said Friday.
Apple underscored its AI effort earlier this month with a slew of new features and software improvements for its iPhone and other devices to boost sagging sales.
Apple Intelligence, which uses AI to pull up text, images and other content on command, would be available on iPhone 15 Pro, iPhone 15 Pro Max, and iPad and Mac with its M1 chip and later versions. IPhone Mirroring on MacOS Sequoia allows the phone’s screen to be viewed and used on Mac computers.
The company said on Friday that three features – Phone Mirroring, SharePlay Screen Sharing improvements and Apple Intelligence – will not be rolled out to EU users this year due to regulatory uncertainties brought about by the EU’s Digital Markets Act (DMA).
“Specifically, we are concerned that the DMA’s interoperability requirements could force us to compromise the integrity of our products in ways that endanger user privacy and data security,” Apple said in an email.
“We are committed to working with the European Commission in an effort to find a solution that allows us to deliver these features to our EU customers without compromising their security.”
